ActiveCampaign Launches WhatsApp Messaging

WhatsApp Messaging includes a no-code workflow and chatbot builder, a two-way shared team inbox for managing conversations, broadcast messaging for campaigns, and integrations with essential business tools.

ActiveCampaign, an autonomous marketing platform, has announced the launch of ActiveCampaign WhatsApp Messaging, a WhatsApp-first automation solution that enables businesses to drive marketing and sales, manage customer interactions, and streamline operations seamlessly within WhatsApp.

The solution represents an advancement in conversational martech, moving beyond basic chatbot functionality to deliver sophisticated, personalised customer journeys within WhatsApp. 

ActiveCampaign transforms WhatsApp from a simple messaging tool into a business communication platform that drives customer engagement and revenue growth.

ActiveCampaign WhatsApp Messaging includes a no-code workflow and chatbot builder, a two-way shared team inbox for managing conversations, broadcast messaging for campaigns, and integrations with essential business tools. 

ActiveCampaign enables businesses to focus on WhatsApp as their primary customer communication channel while maintaining the option to integrate with email, SMS, and social campaigns for unified cross-channel experiences.

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“WhatsApp is the preferred communication channel for billions of users worldwide, yet most businesses struggle to deliver those one-to-one experiences consistently,” said Jason VandeBoom, Founder and CEO of ActiveCampaign.

“Our deep WhatsApp-first approach is fundamentally different from solutions that simply bolt WhatsApp onto existing platforms.”

“We’ve built automation capabilities specifically for WhatsApp that enable businesses to convert leads effortlessly, optimise conversations in real-time, and deliver superior customer experiences while freeing up their teams to focus on driving results.”

ActiveCampaign’s WhatsApp Messaging:

• Uses automated WhatsApp sequences to reach more customers and guide them through tasks like filling out applications or uploading documents. The platform organises and automates these conversations, tracks conversions—including from Click-to-WhatsApp ads—and feeds this data back into your marketing to improve future campaigns.
• Builds WhatsApp flows that answer common questions and keep conversations organised without needing developers. A shared inbox lets the team track chats, assign replies, add tags and notes, and use searches and filters. Real-time data highlights areas to improve, while inbox shortcuts keep key tools and automations at hand.
• Saves time by automating the sending of texts, images, videos, or PDFs—no coding needed. Set up workflows for things like service updates, order confirmations, and shipping alerts so your team can keep customers informed without extra effort.

Gloria del Hoyo, Director of Acquisition at Contalink, said, “The before and after of using ActiveCampaign WhatsApp Messaging was a watershed moment.” 

“What happened was tremendous agility when talking to the client; we had visibility of how the lead was passing between teams and how it was progressing, resulting in better coordination to retain the client faster and for a longer time.” 

“Besides that, what we love most about ActiveCampaign WhatsApp Messaging are all the possibilities to build on it.” 

“It’s not simply a WhatsApp solution where you send and receive messages, but rather there are a thousand and one possibilities to quickly build on what already exists, connect it to other systems, etc., to provide a better experience.”

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