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Apple faced selling pressure in midday trade on Tuesday as investors worldwide awaited the Cupertino giant’s biggest day of the year -- christened the "Awe Dropping" event this year. The Apple stock -- primarily traded on stock exchange NASDAQ with the ticker symbol AAPL -- were down 0.9 per cent at $235.82 apiece on the bourse at the last count.
The stock began the day at $237 before hitting an intraday low of $235.55.
Intraday weakness is normal for Apple shares ahead of the annual event, typically in contrast with a recovery over the weeks following the announcements.
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Apple 'Awe Dropping' begins at 10:30 pm India time
The iPhone maker -- the second-largest American company by market capitalisation, after NVIDIA -- is set to kick off its much-anticipated ‘Awe Dropping’ event at the Steve Jobs Theater in California, at 10 am PT (10:30 PM IST).
The showcase is expected to reveal Apple’s latest lineup of hardware and software upgrades.
Is iPhone 17 coming?
The expected iPhone 17 series may be fully manufactured under the government’s ‘Make in India’ initiative, according to Zee Business.
The event could also unveil the thinnest-ever iPhone so far.
ALSO READ: 'Buy the Rumour, Sell the News': How Apple shares tend to move on mega September launch day
Apple Watch and iOS 26 buzz
The event is also expected to unveil the Apple Watch Series 11, Watch Ultra 3 and AirPods Pro 3.
On the software front, iOS 26 -- succeeding the current operating system -- is likely to make its debut at 'Awe Dropping'.
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