Companies find new avenues to drive up sessions as Google's AI Search tools reduce web traffic

2 hours ago 1
Google"s headquarters in Silicon Valley in Mountain View, California.

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Online publishers and others have revealed that Google's (NASDAQ:GOOG)(NASDAQ:GOOGL) artificial intelligence-powered search tools, such as AI Overviews and AI Mode, have reduced the flow of traffic to their sites from Search.

This has prompted companies across multiple sectors to find new

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