Empower Media, Ocean Media Merge to Form Empower Ocean Media Group

While Empower Media and Ocean Media will maintain their distinct operations, they will share centralised resources and leverage their combined scale for maximum client impact.

Empower Media and Ocean Media have merged to create Empower Ocean Media Group, becoming the full-funnel independent media agency group in the US, managing $1.5 billion in combined media billings.

This merger partners two of the nation’s independent media agencies, amplifying their strengths to deliver unmatched media buying power, cutting-edge technology, and top-tier talent. 

With offices in New York, Los Angeles and Chicago, Empower Ocean Media Group is powered by 400 professionals. While Empower Media and Ocean Media will maintain their distinct operations, they will share centralised resources and leverage their combined scale for maximum client impact.

Serving a client roster including PetSmart, Sprouts Farmers Market, Tempur-Pedic, Sealy, Whataburger, JD Sports, BetMGM, CarGurus, Rakuten, Realtor.com, and Mint Mobile, Empower Ocean Media Group shares a commitment to independence, innovation, and measurable client results.

ALSO READ: From Reactive to Proactive: AI Agents Redefine Digital Signage

The partnership will centralise technology, media negotiations, and procurement while preserving each agency’s unique culture. This East-West alliance unites regional strengths for a bold, client-focused vision.

Ashlee Clarke, CEO of Empower Media, said, “This marks an extraordinary new chapter. By combining our talent, technology, and scale, we’re creating a smarter, more agile partner that delivers fearless growth for our clients.” 

“Our combined capabilities offer a compelling, full-funnel alternative to the struggling holding company model, appealing to brands frustrated by outdated options.”

Jay Langan, CEO of Ocean Media, said, “This alliance is about synergy and client success. By doubling down on advanced data insights, proprietary platforms, and performance-driven media strategies, we’re redefining what an independent agency can achieve while staying true to our roots.”

Empower Ocean Media Group sets a new benchmark for independent agencies, combining cutting-edge technology, industry-leading talent, and a relentless focus on client success.

ALSO READ: The End of Retail Media’s Bottom-Funnel Illusion