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DLF Ltd has pulled off another big success, selling all 1,164 luxury flats worth about Rs 11,000 crore within just a week of launching its new project in Gurugram. The strong demand for 'DLF Privana North' shows that buyers—both local and global—are still keen on premium homes in the NCR region.
In a regulatory filing on Wednesday, the real estate major confirmed the "sell out of its latest luxury offering, DLF Privana North, valued at approximately Rs 11,000 crore, a historic milestone achieved within just one week."
Tallest towers by DLF, global interest from buyers
Part of the larger 116-acre DLF Privana township spread across Sectors 76 and 77 in Gurugram, the project comprises 1,152 4BHK flats and 12 penthouses, spread over 17.7 acres. With six towers reaching up to stilt+50 storeys, these will be the tallest residential structures developed by DLF to date.
Commenting on the response, Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Home Developers, said, “The development embodies DLF’s vision of delivering expansive living spaces, breathtaking views, and privacy in the sky.”
Privana township momentum fuels record sales bookings
He added, “We saw interest from buyers across India and around the world. The strong sales response reflects a clear, latent demand for DLF offerings, driven by the success of our past projects.” Sources cited in a PTI report had earlier indicated that the company would invest around Rs 5,500 crore in developing this premium project.
This launch is the third landmark step of DLF in Privana township. The company launched and sold 'DLF Privana West' and 'DLF Privana South' for around Rs 128 billion. In May 2024, Privana West sold 795 apartments in just three days, worth Rs 55.9 billion. Before that, in January 2024, 1,113 flats were sold in Privana South in three days, earning Rs 72 billion.
The strong sales trajectory has helped DLF clock record sales bookings of Rs 21,223 crore in FY25, a 44 per cent jump from Rs 14,778 crore in FY24. Looking ahead, DLF Managing Director Ashok Tyagi has guided for sales bookings between Rs 20,000–22,000 crore in the current fiscal.
To meet this target, DLF is planning new launches worth over Rs 17,000 crore. It also has inventory left in its ultra-luxury project, ‘The Dahlias’ in DLF Phase 5, which has already seen significant interest.
According to its latest investor presentation, DLF launched 7.5 million sq ft for sale in FY25, with a total revenue potential of Rs 40,600 crore. It sold 5 million sq ft during the same period, generating Rs 19,344 crore. The Dahlias alone, with a saleable area of 4.5 million sq ft, holds a sales potential of Rs 35,000 crore. Of this, Rs 13,744 crore worth of bookings were clocked last fiscal.
The company also reported a sharp rise in net profit for FY25, at Rs 4,366.82 crore, up from Rs 2,723.53 crore in FY24. Total income grew to Rs 8,995.89 crore from Rs 6,958.34 crore in the previous year.
Since inception, DLF has developed more than 185 projects across over 352 million square feet. Its current pipeline includes 280 million sq ft of potential development across residential and commercial segments, with a leased annuity portfolio of over 45 million sq ft.
With strong consumer sentiment and luxury demand holding firm, DLF looks set to continue capitalising on its brand pull and robust project pipeline in the months ahead.
(With PTI inputs)
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