itel Alpha Edge, Alpha Style launched with dual design protective cases

itel has expanded its wearables portfolio in the Alpha series by introducing two new smartwatches – Alpha Edge and Alpha Style. Both smartwatches are equipped with IP68 rating and have a snap-on protective case, which can be attached or removed.

According to the company, these cases not only protect the smartwatch but also offer two looks in a single watch, which is a first of its kind feature in the Indian smartwatch industry.

Speaking about the launch, Arijeet Talapatra, CEO of itel India said, "With the introduction of Alpha Edge and Alpha Style, our goal is to ensure that consumers don’t have to choose between durability and design."

"We designed these smartwatches to be tough for everyday life, yet stylish enough for any occasion. With the demand for rugged and reliable smart gadgets rising in India, itel is committed to shaping the future with innovation that combines uncompromising durability with thoughtful design - enhancing everyday life in ways that truly matter. That’s what itel stands for - making innovation more stylish, more durable and more accessible," he added.

Alpha Edge: Price, Features

The Alpha Edge has a 2.0-inch display with a brightness of 500 nits. It has features like Bluetooth calling, message alerts, over 100 sports modes, and 150 watch faces as well as continuous heart rate, SpO₂, and sleep tracking. The Alpha Edge is available in two colours: Lurex Black and Midnight Blue. The price of the smartwatch is Rs 1,499.

Alpha Style: Price, Features

The Alpha Style sports a 1.43-inch AMOLED display with an attractive cat eye design, a resolution of 466x466 and brightness up to 700 nits. It has features such as a single-chip Bluetooth 5.3 solution that streamlines calling, health and fitness features such as over 100 sports modes and 150 watch faces along with continuous heart rate, SpO₂, and sleep tracking.

The smartwatch is available in four colour options: Lurex Black, Midnight Blue, Rose Gold and Champagne Gold. The price is Rs 1,799.

Across both models, according to the company, users can control music, play built‑in games, and access stopwatch, calculator, weather, and find‑my‑phone functions straight from the wrist.