Peacock's latest price hike makes its ad-supported plan the costliest vs. rival streamers

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Peacock, the NBCU-owned (NASDAQ:CMCSA) streaming platform, will hike its prices for new subscribers by $3 per month, starting July 23, according to a report from Vulture on Thursday.

The report said the cost of the ad-supported plan would go up 40% to $10.99, and

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