Prachand Entertainment Emerges as India’s only production house that produces original micro dramas

New Delhi: As India’s entertainment industry tilts towards short-form video, one production house has carved out a unique niche. Prachand Entertainment, founded by actor-producer Alii Khan, has positioned itself as the country’s only dedicated original microdrama studio, creating scripted, high-volume series designed for platforms like Instagram & emerging OTT apps.
Microdramas - serialised stories told in 90-second episodes are the fastest-growing content format globally, with apps like ReelShort and DramaBox drawing millions of daily viewers.
In India, where audiences consume billions of short videos every month, microdramas are quickly moving from novelty to mainstream. Prachand Entertainment is the first and only production house exclusively producing original microdramas in India.
The studio first drew attention with Let Us Live In (2024), a vertical-format drama released on Instagram. Across 55 episodes, the series crossed 2 million+ views and helped Prachand build credibility as a pioneer of the format. Since then, the company has expanded its capabilities with in-house divisions - Prachand Scripts (writing), Prachand Pixels (Post), Prachand Echo (sound and scoring), and Prachand Vivid (color and DI). This full-stack pipeline enables the studio to conceptualize, shoot, and deliver new microdramas in record time.
They’re on a spree to do a handful of original shows every single month.
Alii Khan, Founder of Prachand Entertainment, said:
“While Indian micro drama platforms are largely still focussed on creating adaptions, we’ve realised that it’s not going to be very long before Indian audiences thirst for their own culture. Anything Prachand made is miles away from factory made, its heart made to its core. This will be distinctively visible in the coming few months, we’re now looking at new revenue streams through platform commissions, brand integrations, and multilingual content.”
Atanu Maity, Director of Photography for the shows says:
“The look of our series and the quality of the output is much higher than our competitors, with this seal of differentiation, we are setting new standards for what a micro drama could be.”
Industry observers note that the timing is right. India’s short-form video market is projected to touch ₹7,000 crore by 2027, driven by both advertising spends and subscription-led micro-OTT platforms. While apps like Kuku TV, ReelSaga, and Flick TV are investing heavily in distribution, Prachand is betting that creative ownership of original microdramas will place it ahead of the curve.
The company has already announced four new microdrama series slated for release this quarter, Talks are also underway with multiple OTT platforms and brands to co-develop micro-soap franchises, where advertisers integrate directly into scripted stories.
With its first-mover advantage, Prachand Entertainment isn’t just another content studio. it is positioning itself as a category-defining company, bringing scale and structure to a format still in its infancy in India. As the short-form rush intensifies, its claim of being the only original microdrama production house in the country may become its most valuable asset.
Check out www.prachandentertainment.com for more details. 

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