Tealium Announces Partnership with Databricks

By integrating Tealium’s real-time data streaming with Databricks’ advanced analytics and AI platform, businesses gain flexible options to enhance their advertising and marketing efforts.

Tealium has announced a partnership with Databricks, the data and AI company, to power the next generation of marketing intelligence and AI activation capabilities. Tealium’s platform is now integrated with Databricks, which adds real-time data collection and activation features to enhance its data and AI capabilities.

The partnership is aimed at helping marketing teams improve data flow, apply AI-driven insights, and deliver personalised customer experiences while maintaining privacy compliance.

“We’re proud to join the Built on Databricks community and deepen our collaboration to support the world’s leading enterprises. By building on Databricks’ platform, Tealium remains focused on delivering leading real-time customer data solutions trusted by highly regulated industries for secure, scalable, and privacy-first experiences,” said Matthew Gray, Senior Vice President, Global Partnerships and Alliances at Tealium. 

“Our partnership ensures customers continue to benefit from cutting-edge innovation, real-time insights, and the highest standards of compliance and performance.”

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By integrating Tealium’s real-time data streaming with Databricks’ analytics and AI platform, businesses gain flexible options to enhance their advertising and marketing efforts. They can use real-time data, a mix of real-time and historical data, or just historical data, depending on what best suits their strategy.

“We’re excited to partner with Tealium to empower marketers with real-time, AI-driven insights that drive truly personalised customer experiences,” said Dan Morris, GTM Leader, Marketing Solutions at Databricks. 

“By combining Tealium’s industry-leading data streaming capabilities with the Databricks Data Intelligence Platform, brands can unify and activate customer data securely and at scale, accelerating time-to-insight while ensuring privacy and compliance. Together, we’re helping businesses unlock the full potential of their data to deliver smarter, more agile marketing in today’s dynamic digital landscape.”

This solution helps businesses build a marketing system that is adaptable, smart, and flexible to keep up with today’s fast-changing digital environment. It supports both Tealium’s EventStream™ and AudienceStream™ connectors, giving brands different options to implement the technology based on their specific needs. 

The streaming feature enables companies to create useful insights and enable real-time customer interactions.

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