This new book is a one-sided attempt to puncture the AI bubble

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Technology

The AI Con by Emily Bender and Alex Hanna wants to expose the hype generated by large artificial intelligence companies, but it is a frustrating read

By Alex Wilkins

Signage of AI (Artificial Intelligence) is seen during the World Audio Visual Entertainment Summit in Mumbai, India, on May 02, 2025. (Photo by Indranil Aditya / Middle East Images / Middle East Images via AFP) (Photo by INDRANIL ADITYA/Middle East Images/AFP via Getty Images)

AI takes centre stage at the World Audio Visual Entertainment Summit in Mumbai, India

Indranil Aditya/Middle East Images/AFP via Getty Images

The AI Con
Emily Bender and Alex Hanna (Bodley Head (UK); Harper (US))

An alternative history of Silicon Valley can be told not through its successes – products like the iPhone, Facebook or Google – but through its scams, like Theranos’s faulty blood tests or FTX’s dodgy crypto accounts. From a bird’s eye view, these companies’ stories share a formula: invent a world-changing idea, generate hype, convince investors of potential, and then expand as far and fast as possible.…

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