Tourvest: A new look, and a new outlook

Tourvest, one of South Africa’s biggest tourism companies, has revealed a fresh new look, but it’s more than just a logo change. The company hopes this rebrand will help grow South Africa’s tourism industry and attract more foreign investors.

The new branding was launched at Africa’s Travel Indaba 2025, one of the continent’s biggest tourism events. Tourvest says its updated identity focuses on modern technology, global collaboration, and offering a better customer experience. This move could be good news for the South African economy, as tourism supports over 1.5 million jobs and makes up about 3.2% of the country’s GDP.

Even though Tourvest aims to expand globally, Group CEO Luvhengo Neswiswi says the company will stay true to its African roots. The goal is to grow internationally while keeping its strong local identity. This balance is important for attracting foreign investors interested in African travel experiences and sustainable tourism.

Tourvest operates in many areas, including accommodation, travel experiences, foreign exchange, and adventure tourism. With six divisions working together, it is one of the few companies in the country that offers a full tourism service from start to finish.

Its “One Tourvest” plan aims to make the business run smoother and make it more attractive for global partnerships.

The rebrand also aligns with Tourvest’s Vision27 plan, which focuses on digital change, environmental responsibility, and local community support. These changes make Tourvest more appealing to global investors who care about the environment and social impact.

Tourism has long been seen as a seasonal industry, but Tourvest’s transformation hopes to change that. If done right, the company could help turn South Africa’s tourism sector into a steady, fast-growing part of the economy. This could create jobs, bring in money from overseas, and support small businesses in cities and rural areas.

Listen/read: Africa’s Travel Indaba: 75% of visitors to SA are from the continent

Tourvest’s strategy could also set an example for other South African businesses, not just attracting tourists, but showing how local companies can offer their services globally.

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