Trip.com's marketing push is 'bearing fruit' - Morgan Stanley

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Expedia, Trip.com and Booking.com app icons. Assorted online travel agencies

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Shares of Trip.com (NASDAQ:TCOM) rallied on Thursday after the company’s latest quarterly results showed solid demand for leisure travel and the progress in the company’s increased marketing efforts.

With multiple growth engines, -- domestic travel, outbound travel, international expansion – and with increasing market share thanks to

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