Zomato raises platform fee by 20% ahead of festive season; here’s what Anil Singhvi says about delivery stocks

Anil Singhvi Views on Zomato/ Swiggy Shares: Zomato has quietly bumped up its platform fee from Rs 10 to Rs 12 per order, just as the festive season kicks off — a time when food delivery apps typically see a major spike in traffic.

The fee, which is charged over and above delivery and food costs, has gone up by 20 per cent. Users across several cities began noticing the change earlier this week, although the company hasn’t made an official announcement yet.

Why Now? Festive Season in Focus

Industry insiders say the timing isn’t a coincidence. With the festive season — a period marked by late-night cravings, family gatherings, and increased dining budgets — delivery volumes are expected to surge.

“Customers are less likely to notice or push back against small price changes when they’re ordering more frequently,” says a senior analyst tracking the sector. “It’s a smart way for Zomato to lift margins without overhauling core pricing.”

Anil Singhvi Sees Opportunity in Swiggy, Zomato Stocks

Market expert Anil Singhvi has taken a bullish view on both Swiggy and Zomato, calling them attractive bets ahead of the festive quarter.

In his recent commentary, Singhvi recommended a buy on Swiggy, setting near-term targets at Rs 428, Rs 432, and Rs 440, with a stop loss at Rs 417. He also advised buying Eternal Ltd, which has exposure to Zomato, with targets of Rs 328, Rs 332, and Rs 335, and a stop loss at Rs 319.

His stance reflects growing investor confidence in the food delivery space as consumer spending picks up during the festive season.

The Competitive Landscape

The fee hike comes as Swiggy, Zomato’s closest rival, holds its platform fee steady — at least for now. There’s been no word from Swiggy on whether it plans to follow suit.

Meanwhile, Zepto, which operates both in food and quick commerce, is reportedly taking a more cautious view on growth this quarter, choosing to focus on operational efficiency rather than aggressive expansion.

Zomato, Swiggy Shares Today

Investors appear to be warming up to the sector. On Wednesday morning, Swiggy Ltd was trading at Rs 429.35, up 0.80 per cent, while Eternal Ltd rose slightly to Rs 322.50 on the NSE.

Brokerage interest has been steadily building, with festive demand and improved unit economics driving short-term optimism.