Accenture Acquires MomentumABM

MomentumABM will join Accenture Song, strengthening its ability to help B2B marketing leaders transform their strategies in an era of increasing complexity, fierce competition, and rising client expectations.

Accenture has acquired MomentumABM, a growth consultancy headquartered in the UK, recognised for advancing account-based marketing (ABM) strategies. By aligning strategies with client needs, the firm is enabling global B2B organisations to achieve growth. 

MomentumABM will join Accenture Song—tech-powered creative group— strengthening its ability to help B2B marketing leaders change marketing in an era of increasing complexity, fierce competition and heightened client expectations.

Founded in 2011, MomentumABM provides B2B marketing advisory services across the full marketing ecosystem—from customer growth strategy development and operating model design to capability building and program execution.

MomentumABM has a track record of helping organisations in the technology, B2B services, and financial sectors align commercial teams with client insights, optimise marketing strategies, and drive long-term value creation.

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MomentumABM’s capabilities will help Accenture Song better serve enterprise clients seeking to reinvent their approach through integrated customer-centric growth strategies, connected sales and service models, and AI-powered personalisation.

“With the acquisition of MomentumABM, Accenture Song continues its commitment to help B2B marketing leaders accelerate customer growth and reinvent the future of marketing,” said Sohel Aziz, Accenture Song lead for the UK, Ireland and Africa. 

“MomentumABM is an essential part of this transformation, and together, we will work with clients to redesign operating models, develop future-oriented capabilities, and help our clients grow by becoming more relevant for B2B customers.”

Shaheen Sayed, Head of Accenture in the UK, Ireland, and Africa, said, “MomentumABM’s approach is aligned with our vision of the future of B2B growth.”

“Marketing reinvention is a strategic priority for Accenture, especially in complex B2B industries. We’re excited to welcome the MomentumABM team and to bring their capabilities and best practices to support our clients.”

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Alisha Lyndon, CEO and Founder of MomentumABM, said, “Marketing leaders face rising pressure to deliver growth against a backdrop of heightened client expectations.” 

“At MomentumABM, we’ve helped leaders adapt to buyer complexity, set new standards for market engagement, and drive marketing-wide transformation.”

“By joining Accenture Song, we will bring together our B2B marketing expertise and innovation in account-based marketing with Song’s global scale, broader customer reinvention capabilities, and AI investments. 

“This combination enables us to help clients define and scale strategies, strengthen operations, and pursue client-centric growth.”

MomentumABM brings proprietary methodologies and practices, including the ABM Adoption Framework, B2B marketing decision support methodologies, and insights such as the Customer Buying Index (CBX), based on research of C-suite decision makers from global organisations. 

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