MotionPoint Unveils AI-Powered Transcreation Technology

With the Transcreation for Marketing solution, marketers gain on-brand cultural fluency that scales. The solution helps organisations connect authentically with audiences in every market while safeguarding brand equity.

MotionPoint has announced the launch of its new AI-powered transcreation technology, a self-serve solution leveraging AI technology to help global marketing teams adapt marketing assets such as text, ads, emails, social content, and presentations for specific markets with cultural context.

“MotionPoint has always focused on giving marketers the tools to reach audiences authentically,” said Evan Kramer, CEO of MotionPoint. “The launch of Transcreation for Marketing represents a strategic extension of our website localisation capabilities.”

“It gives marketing teams the ability to deliver assets that not only speak the language but also reflect the culture and context of each market. This is the next step in our mission to lead innovation in multilingual and multicultural content marketing technology.”

ALSO READ: MotionPoint Launches MarketFully, InContent Marketing Brand

MotionPoint developed the Transcreation for Marketing solution to bridge the gap between scalable website localisation and the adaptation of individual marketing assets, helping brands stay consistent across their marketing collateral.  

A localised website is critical to multilingual marketing, but the follow-through happens in every ad, email, landing page, and social post. When those pieces don’t match the quality of the website, the experience feels disconnected. 

Customers can land on a beautifully localised site, only to be underwhelmed if the marketing follow-through is only in English, feels generic, or is poorly translated.

In a digital landscape where content discoverability is even more difficult, high-quality translation may not be enough to connect with different audience segments and requires a higher degree of localisation and cultural adaptation.

ALSO READ: MotionPoint Expands Multilingual Marketing Platform with Acquisition of GetGloby

Transcreation for Marketing delivers that by carrying the same brand intent, tone, and value propositions from the website into every other marketing touchpoint, so the message stays consistent, resonates emotionally, and showcases language parity across channels.

The Transcreation for Marketing solution was developed specifically for marketers who need to adapt their content with cultural fluency. 

The technology leverages AI to optimise cultural adaptation of marketing content based on language, market, and culture. It helps reshape messaging and tone so assets align with regional expectations and local customs.

Key features include:

• A simple upload workflow for text, documents, and PDF imports.
• AI adapts content for cultural context.
• Unlimited glossaries and brand voices to protect product names, brand identity, and brand-critical terms.
• Optional native-speaker review for nuance, accuracy, and resonance.

ALSO READ: Unlocked: The Real Engines of Mobile App Growth

With the Transcreation for Marketing solution, marketers gain on-brand cultural fluency that scales. The solution helps organisations connect authentically with audiences in every market while safeguarding brand equity. 

It also complements MotionPoint’s Adaptive Translation technology, enabling teams to manage both large-scale website translation and marketing asset transcreation with the same partner.

The launch reflects the broader vision of MarketFully, the parent brand of MotionPoint and Key Content. 

“We created this platform so marketers can adapt assets that resonate authentically without having to be fluent in the target language or wait on lengthy localisation requests,” said Kajetan Malinowski, VP of Product Management at MarketFully.

“The Transcreation for Marketing solution conserves their brand’s identity and voice while ensuring the content connects with its audience’s cultural expectations in every market.”

ALSO READ: MotionPoint Acquires Key Content for Multilingual Marketing