Mahindra launches NU IQ global platform to target premium SUV market

Mahindra & Mahindra has unveiled its new international vehicle platform, NU_IQ, as part of its aggressive global growth strategy. The platform will serve as the foundation for multiple products, including luxury SUVs aimed at international markets.

The launch aligns with the company’s Global Vision 2027, which focuses on boosting its presence in the premium SUV segment worldwide. Mahindra plans to leverage NU_IQ to strengthen its position and expand its global footprint in high-value automotive segments.

The company’s market share in the core SUV segment has risen sharply over the last three years — from 19% in FY22 to 30% in FY25. In the global premium SUV segment, Mahindra currently holds a 5% market share, and the new platform is expected to be a key driver in further growth.