Qualified Introduces Agentic Nurture for Piper

The advancement from Qualified offers a dynamic, interactive alternative to traditional MAPs that rely on prescriptive journeys and static rules, and directly addresses the demands of B2B enterprise customers.

Qualified has announced Agentic Nurture for Piper, the AI SDR agent, introducing a new way to work top-of-funnel leads toward conversion. This release expands Piper’s skill set to include multi-stage capabilities, enabling her to manage all stages of the marketing funnel. 

This advancement is a dynamic, interactive alternative to traditional marketing automation platforms (MAPs) that rely on prescriptive journeys and static rules, and directly addresses the demands of B2B enterprise customers.

The Challenge of Traditional Nurture

Marketers invest heavily in generating leads through events, content, ads, and social campaigns, aiming to reach buyers at every touchpoint. 

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Traditionally, leads not yet ready for sales are routed into static nurture programs managed by legacy MAPs with rigid rules, resulting in complex administration and limited impact on real pipeline growth in today’s fast-moving market.

“In a perfect world, CMOs dream of having a team of human SDRs work every single lead—but that isn’t financially viable,” said Kraig Swensrud, Founder and CEO of Qualified. 

“For decades, human SDRs have only worked the best leads, and the rest get pushed into canned nurture journeys that not only clog up your buyer’s inbox, but take time and resources for marketers to build in complex, intensive automation platforms. Agentic nurture changes everything.”

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Piper: The Future of Multi-Stage Nurture

Traditional nurture campaigns were designed for a pre-AI era and cannot keep pace with today’s digital buyers. Agentic nurture redefines what’s possible, finally bringing scalable, personalised automation that adapts to every lead in real time.

Piper, the AI SDR Agent, nurtures buyers seamlessly across multiple channels and at scale, setting a new standard for marketing automation. 

Beyond expertly converting high-intent leads into the pipeline, Piper now autonomously engages top-of-funnel (TOFU) prospects with tailored, curated content delivered at just the right moments in their journey.

“No one is doing anything to disrupt traditional nurture; there’s no alternative. Agentic nurture with Piper, the AI SDR Agent, is absolutely the future, and it’s really amazing to see,” said Ryan O’Shea, Director of Marketing Technology & Operations, Pendo.

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How Piper Drives Pipeline

Piper supports a wide range of nurture strategies, operating 24/7 and making real-time, intelligent decisions about how, when, and where to engage buyers:

• Piper instantly re-engages dormant leads who demonstrate renewed interest and fit your ICP, transforming thousands—even millions—of overlooked database contacts into new pipeline opportunities.
• For leads who download your content, Piper triggers personalised, periodic touchpoints based on evolving buyer signals, sustaining engagement beyond the initial conversion.
• Following marketing events, Piper continues to nurture leads—using relevant content at optimal intervals—ensuring valuable prospects stay engaged even after SDR outreach ends.

Agentic Nurture is in early access for select customers and will be generally available in January 2026. This new capability will be automatically included in Qualified’s Agentic Marketing Platform plans for all customers.

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