Revenue Analytics Launches Aida

Staff Writer less than a minute ago

Revenue Analytics has announced the launch of Aida, an “AI Deal Advisor” designed to transform how media companies price, package, and close ad deals. Aida is the latest innovation within RateOptics, Revenue Analytics’ next-generation pricing platform designed for the modern media landscape. 

By combining machine learning with real-time pricing intelligence, Aida helps sales teams with strategic guidance – eliminating guesswork and enabling confident, data-backed decision-making.

“Aida represents a significant advancement in the application of AI in media sales. Sales teams today face mounting pressure to grow revenue with fewer resources, outdated legacy systems and leaner teams,” said Gotham Majumdar, Chief Product and Technology Officer at Revenue Analytics. 

“Aida was built for this reality – analysing vast volumes of pricing, inventory, and demand data in real time to deliver smart, deal-specific recommendations that accelerate deal velocity. It’s a scalable, intelligent layer designed for the future of selling, without cutting corners.”

Leveraging proprietary data sets and AI, Aida evaluates each unique sales opportunity and delivers tailored pricing recommendations, as well as deep insights into agency and client patterns. By synthesising historical performance, inventory availability, and pacing, Aida acts as a virtual strategist, empowering sellers to make smarter, faster decisions.

Aida’s launch supports Revenue Analytics’ goal to provide media organisations with practical tools that simplify complex pricing decisions. The addition of Aida brings a new layer of intelligence to RateOptics, pushing the company’s mission to make data-driven pricing fast, intuitive, and profitable.

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