See 1st Look at Keith Urban, Blake Shelton’s New Music Competition Show

Keith Urban and Blake Shelton are going on the road for Taylor Sheridan‘s new music competition series.

In Us Weekly‘s exclusive first look at the key art for The Road, Urban, 57, and Shelton, 49, are joined by contestants Olivia Harms and Channing Wilson, who appear on season 1 of the CBS show.

The Road, which premieres on October 19, follows 12 emerging musicians as they compete as opening acts for Urban at music venues across America. The show features Gretchen Wilson in the role of Tour Manager, Urban is also joined by executive producers Shelton, Sheridan, 55, and other country music stars throughout the season.

In addition to the fellow musicians, a live venue audience helps decide which of the contestants will advance to the next city. By the end of the season, only one act is left standing to take home $250,000 and a record deal.

“Without a shiny floor in sight, the docu-follow format captures the high-stakes unfiltered musical journeys of these triple threats — singers, songwriters and instrumentalists — offering a backstage pass into the gritty and unforgiving life of a touring musician,” read the official synopsis for the series. “With exclusive access to behind-the-scenes workings of the music industry, viewers will see what happens when some of the best emerging musicians pile into a tour bus and tackle a grueling schedule in pursuit of their dreams.”

During the finale taping, Wilson, 52, shared how her own journey in the music industry helped prepare her for The Road.

“For me, this has been a really amazing experience,” Wilson exclusively told Us. “All the years that I’ve had that have kind of built me into who I am, and all the things that I’ve done on the road, I was able to bring that experience to it.”

She added: “When you’re out there doing this for a living, you’re the one who doesn’t have a beer at 2 o’clock in the afternoon because you’re resting on the bus and you’re taking care of your instrument, your voice. [It’s] not just [about] how do you win this competition, but how do you take care of yourself and how do you have the longevity that a lot of it takes to endure in this business?”

Urban, meanwhile, explained the “discipline” required to succeed in the music industry.

“I just played a show in Vegas last night and I had another one tomorrow night, and [taping] this finale fell in between. So I came home after the show last night, got in at 5 a.m., here we are, and then take off tomorrow, go to Vegas,” he shared with Us. “I think that never changes, as far as the discipline required to do what we do. And it’s been great watching Gretchen handle them as well and give really good advice. [She’s] like Mama Bear, in the best way.”

The Road premieres on CBS October 19 at 9 p.m. ET before streaming on Paramount+. The show will air at 9:30 p.m. ET. on October 26 and November 2 following NFL Doubleheader and returns to its regular 9 p.m. ET time slot on November 9.