Yango Ads Unveils Smarter Monetisation Tools

Staff Writer less than a minute ago

Yango Ads, the AdTech division of Yango Group, has introduced new monetisation opportunities for mobile app publishers in the Middle East. 

With improved access to global demand, smarter ad formats, and features designed to drive deeper user engagement, the company’s latest offering helps developers increase in-app revenue and improve ad performance. 

These advancements are delivered through an updated SDK, built for integration and optimised results. The latest version of the advertising SDK introduces smarter ad formats and expanded access to global demand, helping developers earn more without interrupting the user experience. 

Ad Network by Yango Ads also supports integration with over 50 DSPs, including advertisers in high-value markets like the US and South Korea, opening up stronger competition for ad placements and better monetisation opportunities.

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Additional upgrades to banner and horizontal video layouts are helping developers increase visibility and interaction. 

The SDK has also been optimised for speed and ease of integration, with a lighter build that reduces app load times and ensures smoother ad rendering. It includes improved banner auto-refresh logic, support for SKAdNetwork attribution on iOS, and adherence to app-ads.txt standards for added transparency and compliance.

“Developers face increasing challenges to grow revenue while maintaining a seamless user experience,” said Evgenii Pavlov, General Manager at Yango Ads MEA. 

“Our latest updates make it easier than ever for developers to access premium ad demand and maximise the value of every user interaction. These enhancements demonstrate our commitment to providing powerful yet easy-to-integrate tools that deliver meaningful business results.”

These enhancements are part of Yango Ads’ broader strategy to deliver complete monetisation solutions that combine AI-powered formats, performance marketing, and actionable audience insights. 

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