Birdeye Unveils Agentic Marketing Platform

5 hours ago 1

Birdeye’s new platform combines Brand AI, which preserves personality and context, with Industry AI, which brings vertical expertise, trend awareness, and compliance, ensuring agents remain both contextual and aligned to the business.

Staff Writer less than a minute ago

Birdeye, a marketing solution for multi-location brands, announced the launch of its Agentic Marketing Platform on the first day of its annual View 2025 conference.

Built on proprietary LLMs, the platform introduces 10+ autonomous AI agents that work as true co-workers, completing marketing jobs end-to-end, freeing humans to focus on creating customer value and building trust.

At the heart of this new Agentic Platform is our proprietary Outcome Framework, an adaptable architecture that allows every business to tailor agents to their exact needs and complete marketing jobs, even the complex ones, with unmatched speed and accuracy.

Combining Brand AI, which preserves personality and context, with Industry AI, which adds vertical expertise, trend awareness, and compliance, the new platform ensures agents are both contextual and aligned to the business.

ALSO READ: 80% Of People Feel More Included In The Metaverse Than In Real Life

“Agentic AI is the future of marketing. We’ve built a platform where AI agents work autonomously, reasoning and acting just like skilled team members but at a scale and speed humans alone can’t match,” said Naveen Gupta, CEO at Birdeye.

“For the first time, businesses can hand off entire marketing jobs to AI agents and know the work will be done with accuracy.”

Each agent can operate autonomously or in a supervised mode when triggered, working with context, memory, and purpose, guided by precise prompts, brand guardrails, and workflows. Instead of buying more software with rigid rules and logic, marketing leaders can now simply set the goal — and the AI agent does the rest.

“Reasoning is a key capability of modern AI agents such as those powered by GPT-5, said Sherwin Wu, Head of Engineering, OpenAI Platform. “Birdeye is innovating with this new agentic foundation, bringing AI agents that don’t just react, but think, explore, and deliver outcomes businesses can trust.”

ALSO READ: Birdeye And Google Extend Partnership

The first 10 AI agents include:

Social AI Agents – The Publishing Agent schedules a ready-to-go calendar with brand-aligned content, while the Engagement Agent responds to comments and messages, understanding the intent and urgency.
Review AI Agents – The Generation Agent can A/B test and select the best sites and time to source reviews, while the Response Agent can now interpret visual context as well to deliver on-brand replies or even escalate sensitive cases.
Listings Optimization Agent – Recommend listing updates, identify keyword opportunities, and ensure instant, accurate updates across platforms
Lead Gen Agents – Engages with customers across reviews and social channels with context to previous interactions. It works with the Contact Segmentation Agent for dynamic AI-driven targeting and the Template Design Agent for instant on-brand templates.
Reporting Agent – Provides tailored, on-demand insights by location, channel, or employee on an easy chat interface.
Custom Agents – Build unique AI workflows for business-specific needs.