Reputation Unveils AI-Powered Tools to Elevate Brand Intelligence

Reputation’s newest products, Competitive Insights, Voice of Brand, AI Reputation Manager, and Reputation IQ, tackle critical market challenges and give businesses the insights they need to make strategic decisions quickly and confidently.

Reputation, a company specialising in reputation performance management, has announced the launch of several new products and features made possible by its rebuilt-for-AI platform and unified intelligence hub. 

In a market where consumers feel processed rather than heard and AI search engines can pick up their voices across a vast digital landscape, it is imperative that businesses have access to the reputation intelligence they need to act fast. 

Reputation’s newest products, Competitive Insights, Voice of Brand, AI Reputation Manager, and Reputation IQ, tackle critical market challenges and give businesses the insights they need to make strategic decisions quickly and confidently.

“Every customer voice holds valuable insight,” said Reputation CEO Joe Burton. “The products we are launching today are made possible by our built-for-AI platform.”

“By fundamentally rebuilding our platform with AI at the centre, we are empowering businesses to truly hear and understand their consumers like never before. This enables more intelligent, human-centric responses and ultimately, fosters the kind of experiences that turn satisfied customers into loyal advocates and drive sustained success.”

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Competitive Insights

Competitive Insights has been updated as part of the built-for-AI strategy. At its core is an industry-specific tenant, designed and tailored for Reputation’s primary industries to deliver real-time, contextual intelligence within existing workflows. 

It goes beyond benchmarking to highlight where competitors are outperforming and improvements that are needed. It brings together location, brand, and industry intelligence to help businesses:

• Identify competitor strengths and weaknesses.
• Compare performance across locations and brands.
• Track changes in customer expectations and sentiment.
• Spot new opportunities for growth.
• Use feedback trends to inform operational and product improvements.

These insights can be rolled up into clear reports for executives and boards, linking competitive dynamics to strategy, resourcing, product development, and market share growth. 

Voice of Brand

Voice of Brand allows businesses to maintain a consistent and authentic brand narrative across public-facing consumer touch points.

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It provides the ability for brands to build into the platform their unique brand tone of voice, instantly score their content for brand alignment, and build in automated governance to protect their brand from risky or inappropriate language before it’s published.

It offers AI-powered guidance to write compliant, on-brand content in a fraction of the time, ensuring every message reflects your values, tone, and priorities. Dashboards show how well content aligns with brand standards, helping teams stay consistent, identify areas for improvement, and strengthen accountability over time.

AI Reputation Manager

Launched in spring of 2025, AI Reputation Manager gives organisations a clear, proactive view of how their brand shows up in today’s AI-driven search platforms, including Google AI Overviews, ChatGPT, and Perplexity. 

By allowing teams to monitor specific queries across multiple engines in real time, we can surface specific details on where these AI engines are pulling their data, detect negative sentiment, misinformation, or shifts in perception, so brands can take action quickly before they become issues.

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In response to the growing use of AI for local search, the fall release of Reputation’s AI Reputation Manager will introduce new capabilities to help businesses monitor location listings across generative platforms. 

This will allow brands to ensure their name, address, phone number, and other key details are accurate and consistent, preventing missed customer opportunities and maintaining brand trust. 

AI Reputation Manager equips businesses to actively manage how they’re represented in an era of AI-driven search and digital discovery.

Reputation IQ

Reputation IQ uses generative AI to instantly turn customer feedback into clear, data-driven answers. This allows users to ask complex business questions in plain English and get an answer in seconds, transforming a company’s relationship with its data from a manual, digging process into a simple conversation.

The platform goes beyond simple keyword searching, synthesising millions of comments to uncover themes, root causes, and hidden patterns. Reputation IQ’s intuitive interface empowers the entire team to self-serve insights, enabling smarter, faster decisions that help improve the CX.

With these innovations, Reputation is redefining how organisations build trust and growth in the age of AI. By turning feedback into intelligence, the platform equips businesses to compete more effectively, make more informed decisions at speed, and thrive in a new landscape shaped by algorithms, sentiment, and real-time discovery.

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