SalesScreen Launches Scout

Scout agent acts as an on-demand performance assistant for sales managers, turning team trends, patterns, and data into practical advice and suggestions to support performance improvements.

SalesScreen has announced the launch of Scout, an AI-powered performance strategy guide for sales leaders. Sales organisations generate a stream of information, from CRM notes and meeting bookings to closed deals and milestones. 

Too often, leaders are wading through an endless list of tools and systems to find the data insights they need at any given moment. Scout consolidates all this data into one place and utilises an AI agent to surface the right insights at the right time.

For example, Scout Suggestions can identify trends and data a sales leader needs in a single click, offering possible actions, competitions, or endorsements for great work. By transforming complexity into clarity, Scout transforms data clutter into a powerful sales strategy tool.

Sales leaders face a common tradeoff: as business grows, the amount of data increases exponentially, making it near-impossible to spot trends or keep track of each sales rep’s development. 

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As per a Salesforce study, sales leaders only spend 20% of their time coaching their teams, and only 26% of sales reps receive one-on-one weekly coaching, a gap that directly undermines performance. Another study by Korn Ferry points to the solution: teams using AI tools can improve outcomes by as much as 41%. 

Where many of SalesScreen’s competitors use AI to automate simple tasks, set up basic team competitions, or create fun animated milestone celebrations, Scout is designed with sales performance top of mind, giving sales leaders the data insights they need to identify areas for improvement and help create structured development plans for each representative.

“Sales teams are bombarded every day with AI tools that automate a specific boring task or make it easier for their bosses to track specific metrics. What they really need is a tool that makes their lives easier. No one became a manager to build dashboards and pull reports,” said Sindre Haaland, CEO of SalesScreen.

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“They did it to make an impact on their team. With Scout, we have created a solution that caters to sales teams’ needs, giving leaders the real-time insights they need to know their team’s strengths and where improvements can be made.” 

Scout integrates across SalesScreen’s existing gamification solution. The agent is an on-demand performance assistant for sales managers, where team trends, patterns, and data insights are transformed into actionable advice and suggestions to improve performance. 

At the same time, Scout gives individual reps insights about their performance, helps set up milestones and track progress to boost motivation, and, in turn, results.

“In our work with gamifying the sales experience, we have spent the last decade working with sales teams across many industries. We know gamification boosts sales performance, but what companies need now is a solution that helps sales leaders use the gamified environment to make better decisions,” added Haaland. 

“AI is the biggest game-changer for sales in decades, but it needs to be used for the right reasons. Task automation and smoother workflows were the first step. Helping with the human side of sales is the next natural step.” 

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