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Gen Z — love them or hate them, you can’t ignore them. They dominate internet trends, question old rules, and bring a bold, unfiltered energy to offices. They aren’t afraid to ask “why,” they won’t say “yes sir” unless they mean it, and they see the world in ways older generations never imagined.
Recently, boAt co-founder and chief marketing officer Aman Gupta joined the conversation, sharing why he loves working with Gen Z and young millennials.
From fearful employees to fearless interns
Looking back at his own corporate days 10 years ago, Gupta said young employees then were nervous even standing outside their boss’s cabin. Questioning the boss? Not an option.
“But today, in my office, 20-year-old interns walk up and ask, ‘AG, why are we doing this? Are you sure it’s right?’ 0 filter, 0 fear, 0 guilt. They don’t say ‘Hanji sir, ji sir’ unless they actually mean it.”
Honesty vs disrespect
The Shark Tank India judge stressed that honesty shouldn’t be confused with disrespect. He believes younger generations have a big advantage his own didn’t — exposure.
“Sure, they may not have decades of experience, but they have got something we did not: Exposure. They know what we don’t. They have seen more, sooner, and faster than we ever did. They are global citizens and watching the world around, when we used to only watch Doordarshan while growing up. Humare time pe ek Pepsi ke liye 15 min bhaagna padta tha. Aaj sab kuch ek tap pe aa jaata hai thanks to quick commerce (sic).”
Working for passion, not just pay
Gupta revealed that boAt’s marketing team is made up entirely of employees under 30. And for them, money isn’t the only motivator.
“And every time I talk to them, I realise that they don’t just work for money. They work because they care. They live freely. They create fearlessly,” he wrote.
Gupta wrapped up his post with a challenge for managers: instead of asking how to control this generation, leaders should figure out how to work alongside them — and learn from them.
English (US) ·