4 days ago
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Toys R Us and Babies R Us South Africa have acquired 13 Toy Zone stores in Gauteng and Durban, the group announced on Friday.
The group says the deal, which the Competition Commission has approved, will expand its national footprint to 61 Toys R Us and Babies R Us outlets.
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Michmir Investments, which operates in South Africa through Amic Trading, is the owner of the Toys R Us and Babies R Us brands through a global licence.
According to Phumla Mnganga, chair of Toys R Us South Africa, the employees of 94 ToyZone outlets will be retained and integrated into the Toys R Us “family” as part of the transaction.
“We are pleased to welcome our colleagues from Toy Zone into our company,” she says, adding that each ToyZone store will be converted into a dual Toys R Us and Babies R Us outlet.
She believes the retention of ToyZone’s experienced team ensures continuity of service, while the added scale allows the group to better stock the right products.
Market size
Toys R Us’s analysis shows the South African toys market was worth approximately R9 trillion in 2024, and is projected to reach around R15.8 trillion by 2033.
The e-commerce segment of the local toys market generated roughly R1.2 billion in online sales last year, reflecting “rapid consumer adoption,” the group notes.
The 0 to 8 year demographic remains dominant, with infant and toddler and doll segments projected to represent over 30 % of total market value through 2027.
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