Fishfam Explains How Filming Docuseries Differed From Filming for YouTube

Kyler and Madison Fisher are already known for giving fans a glimpse of their daily life on YouTube, but now they’re pulling back the curtain on their behind-the-scenes family time.

The YouTubers — known online as the Fishfam — are one of the families featured in the six-part Hulu docuseries Born to Be Viral: The Real Lives of Kidfluencers, which follows the first generation of children whose lives were documented on the internet. For Kyler and Madison, filming the docuseries was a departure from their routine on YouTube.

“Day-to-day life is moments that are already happening, that we kind of just pick up the camera and just film little segments. We’ll film whenever it feels like the right moment,” Madison exclusively told Us Weekly of filming for social media. “Whereas when the documentary would film us, they would pick specific months and then they would come for a lot of hours and kind of be more of a fly on the wall just showcasing what we’re doing as a family.”

When it came to filming for the docuseries, Madison was surprised that the family of seven’s mundane life — not just their vlogging — was of interest. (Madison and Kyler are parents of twins Taytum and Oakley, 9, daughter Halston, 6, and sons Oliver, 4, and Cohen, 3.)

“It would just be what we’re doing around the house, which sometimes we wouldn’t film those things because there would even be moments where I would just be making food or walking around or just chilling and they would be filming us,” Madison noted of the docuseries. “And I’m like, ‘Are you sure this is interesting to watch?’ And they’re like, ‘We’re just filming everything.’ So it was a little bit different with that for sure.”

Another difference between vlogging and the docuseries? Sitting down for interviews. “We don’t do [interviews] on our vlog channel,” Madison explained.

As the family continues to capture the hearts of their more than 4.7 million YouTube followers, they are also balancing building businesses. Earlier this year, Kyler and Madison launched Wittles — a chocolate milk-flavored powder created with ingredients like vitamins, adaptogens and superfoods.

“People trust us as a family watching us throughout the years,” Madison shared. “They’ve seen how much we care about our kids’ health in a lot of the videos. That’s why we created this brand too.”

The proud parents have also gotten Taytum and Oakley involved in giving back through their “key club,” which encourages community members to be the “best version of yourself.”

“It’s a little thing that the girls can hand out little necklaces to people when they meet them and say, ‘Do you wanna be part of the key club?’” Madison explained. “People just promise to be the best versions of themselves and just create this fun little movement.”

While balancing their business endeavors on top of content creation, Kyler has also launched his music career (and track “Giddy Down”) — which fans got a glimpse of in the docuseries when he brought up his daughters onstage to sing alongside him.

“Honestly, I get more satisfaction and gratification as a parent having my kids have those moments vs. me,” Kyler told Us. “I would’ve had them [onstage] the whole time, singing with them. It’s more fun as a parent to see your kids thrive than it is even for yourself.”

Born to Be Viral: The Real Lives of Kidfluencers is streaming on Hulu now.