Bethenny Frankel Mercilessly Roasts Kim Kardashian's Skims Faux Hair Panty

Bethenny Frankel isn’t beating around the bush when it comes to sounding off about Kim Kardashian’s latest Skims launch.

After hearing buzz about the Faux Hair Panty, the former Real Housewives of New York City star, 54, gave her unfiltered take on the fuzz-forward fashion sweeping the internet. (Several of the micro G-string thong sizes sold out within hours of the release.)

“The Skims bush underwear are taking me back to the Gwyneth Paltrow Goop candle ‘This candle smells like my vagina.’ That candle on its worst day did not smell like Gwyneth Paltrow’s vagina on its best day. I stand by that,” Frankel said of the now-discontinued product via Instagram on Wednesday, October 15. “Nevertheless, it’s a clickbait, shocking, marketing idea.”

“I just don’t actually understand it,” she continued. “What was the R and D [research and development]? Like, whose bush was it modeled after? And, can’t we just grow bushes now?”

The $32 Faux Fur panties are handmade with a supersheer stretch mesh, coming in 12 different colors including blonde shades as well as ginger and black, also offering different hair textures including curly and straight. Dubbed “The Ultimate Bush,” Skims sells sizes from XXS to 4XL.

“With this iconic new panty, your carpet can be whatever color you want it to be,” per the website.

For the campaign promotion, Skims shared a 1970s-themed game show clip via social media, in which the host gestures to a sign saying “Does the Carpet Match the Drapes?” Standing before him are three women, each holding a sign with a large question mark over their tight shorts.

Frankel said her one takeaway is that “in marketing, anything goes.”

“Everyone’s mad at Sydney Sweeney for being pretty and selling jeans,” the Skinnygirl lifestyle brand founder continued, referencing the actress’ controversial American Eagle ad that faced controversy this summer with the tagline “Sydney Sweeney Has Great Jeans.”

As Us Weekly previously reported, the ad sparked a debate about race and beauty standards due to its play on the word “genes” in her commentary.

“Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue,” she said in the video.

“‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story,” the clothing retailer said in an Instagram post in response to the backlash. “We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”

As for Sweeney’s thoughts on the ordeal, “Sydney thinks this whole thing has been blown out of proportion,” a source exclusively told Us in August. “She’s focusing her energy on work, including being back on set with her Euphoria family.”

Frankel said people were up in arms about the AE campaign despite its high sales, but now many consumers are rushing to purchase the Faux Fur Panty sold via Skims.

“But it’s OK to just sell the bush. We’re in the upside down,” she proclaimed, alluding to the other dimension depicted in the Netflix series Stranger Things.