8 hours ago
1
President Donald Trump is in full support of Sydney Sweeney’s controversial American Eagle ad.
Trump, 79, shared his thoughts on Sweeney’s “Great Jeans” campaign via Truth Social on Monday, August 4. “Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there,” he wrote. “It’s for American Eagle, and the jeans are ‘flying off the shelves.’ Go get ’em Sydney!”
He continued by taking a jab at Taylor Swift, who publicly supported former Vice President Kamala Harris during the presidential election last year.
“Just look at Woke singer Taylor Swift. Ever since I alerted the world as to what she was by saying on TRUTH that I can’t stand her (HATE!),” Trump wrote. “She was booed out of the Super Bowl and became, NO LONGER HOT. The tide has seriously turned – Being WOKE is for losers, being Republican is what you want to be. Thank you for your attention to this matter!”
Swift, meanwhile, seems to be thriving. Sales of her song “How Did It End?” reportedly jumped 6,000 percent after it was featured on a recent episode of HBO Max’s And Just Like That, and in April, she snagged the No. 9 spot on Forbes’ list of celebrity billionaires. (She was also not “booed out” of the Super Bowl. In fact, she stayed until the end, while Trump made his exit early.)
“Speaking of superstars, who can match the creative, cultural and commercial impact of Taylor Swift? The merest whisper of the possibility of new music in the pipeline puts her enormous and hyper-engaged Swifty army on full alert,” HITS magazine wrote of Swift, 35, on Friday, August 1. “And when she did the deal to get her original recordings back, she was able to share that moment of triumph with the Swifties, who rejoiced with her. Regaining those masters means that Taylor, by herself, will have a market share in the neighborhood of 2 percent. That’s worth billions.”
Trump’s message comes days after American Eagle addressed the backlash they faced for their ad on Friday.
“‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans,” the brand wrote via Instagram. “Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
Their statement follows criticism surrounding the ad, in which Sweeney, 27, shows off her denim while playing into the double entendre of the word “genes.”
Thank You!
You have successfully subscribed.
In one clip, the camera zooms in on her cleavage as she says, “My body’s composition is determined by my genes. Hey, eyes up here.” A narrator’s voice then adds, “Sydney Sweeney has great jeans.”
In another campaign video, she recreates Brooke Shields’ 1980s Calvin Klein ad while lying on the floor and pulling up her pants, just as Shields once did. Sweneey shares a message about how “the secret of life lies in the genetic code,” a nod to Shields’ line, “Genes are fundamental in determining the characteristics of an individual and passing on these characteristics to succeeding generations.”
Critics of the American Eagle campaign have claimed that the ad evokes eugenics, a discredited belief system that aims to improve genetics and is associated with white supremacy.
English (US) ·