Influencer Deaths of 2025: Social Media Stars We’ve Lost This Year

The online community is honoring the lives of several social media influencers who died in 2025. On April 1, nursing influencer Hailey Okula died at age 33 after giving birth to her first child. Husband Matthew Okula shared that his wife died from amniotic fluid embolism and was able to briefly meet their baby before her death. The next month, the Chandler, Arizona, Police Department confirmed to Us Weekly that content creator Emilie Kiser’s 3-year-old son, Trigg Kiser, died after he was pulled unconscious from the family’s backyard pool. On July 23, Rodeo Queen influencer Camila Trevisol died at age 22 after a battle with a rare form of bone cancer. Scroll down to remember the influencers we lost this year:

The South Korean YouTuber was found dead at his home on September 6, according to multiple outlets. He was 46.

Authorities were dispatched to his home around 8:40 a.m. local time after he failed to show up for a meeting. According to The Korea Times, it is believed that the influencer died of natural causes and an autopsy has been requested to confirm his cause of death.

TikTok star Jake “Goobi Gubbi” Kind announced that his beloved grandma Judith “Judy” Bernstein, affectionately known as “Mimmy,” died on September 4 after battling multiple types of cancer. She was 82.

“If you are watching this, it means I’m dead,” Bernstein said in a TikTok video that Kind posted on September 5, showcasing her signature deadpan humor.

Bernstein, an influencer in her own right, went on to assure her grandson's 650,000-plus followers, “I had a fabulous life.”

Brazilian newspaper Metrópoles reported on September 3 that the influencer died at age 22 after she drowned in the Jaguari dam in Igaratá earlier that week.

"Tomorrow we will all be there honoring you, my love,” friend Gabrielle Reis wrote via her Instagram Stories one day later. “We are gray and you are colorful because you were our light.” 

A friend and frequent collaborator of Ghanaian TikToker Osanju confirmed his death from leukemia on September 1, 2025. Osanju, who had 1.2 million followers on TikTok and over 70,000 on Instagram, began sharing his leukemia diagnosis with his followers in 2023.

"I don’t know what to say because you left us all shocked," Ama Yeboah wrote via Instagram in a post announcing his death. "Your memory will forever be a guiding light, and though the pain of losing you is heavy, the love you left behind will always remain.

The interior design content creator died on August 29 following an eight year battle with cancer. She was 42. 

“Her positive energy was infectious and her family and friends loved her dearly and being around her,” Hurrell’s family wrote via Instagram at the time. “Even tackling this horrible disease for over 8 years, people couldn’t believe how positive and strong she was. Most people didn’t even know Jess was carrying this around with her, as she always skipped, smiled and powered through life. We are heart broken and she will be remembered forever.” 

The TikToker and her family were reportedly found dead inside a car in Mexico on August 22. The family’s identity was shared on August 28, The Daily Mail reported. “The scene was processed, and investigators found multiple pieces of evidence suggesting the family was killed there,” prosecutor Alfonso Gutiérrez Santillán said in a statement to the outlet. “While the forensic results are not yet in, ballistic and blood evidence almost certainly confirm they were murdered at that location.”

Allen died on August 22 after a battle with cancer. She was 28. “Natasha was a beautiful soul full of love, kindness, and joy. She touched countless hearts and she was a big advocate for synovial sarcoma awareness,” a post on her social media accounts read. “Her spirit will continue to inspire all who had the privilege of knowing her. Any donations will go towards her service, any remaining funds will go towards synovial sarcoma research.”

The message concluded with a quote from Allen, which read, “Find meaning in your own life, find what makes you happy, find how you can make the world around you better.”

The TikToker and Unpopular Party YouTuber died at the age of 28, his business fraternity at Austin Peay State University announced on August 21.

“It is with heavy hearts that we share our beloved Brother, Malik Taylor, has gone to ‘Audit Eternal,’” Alpha Kappa Psi wrote via Instagram. “To know him was to know he was a light to everyone — always bringing laughter, joy and a warm smile that brightened every room he entered.”

The TikTok influencer known as KingBeardX died on August 18 at the age of 47. 

“I'm really sorry to tell everyone the bad news but Pimpmunkx (KingBeardx) passed away yesterday,” read an August 19 update shared via a GoFundMe page organized by Crawley’s friend and former podcast cohost, Anthony Caruso. “Thank you to everyone that has supported the fundraiser so far. His mother told me to thank you all.”

Per the GoFundMe, Crawley was taken to the ICU at a local hospital in Tupelo, Mississippi, earlier that month after he began to struggle with his breathing. 

An official cause of death was not revealed at the time.

Hermosillo died at age 27 after being hit by a stray bullet on August 15 in Glendale, Arizona. Multiple outlets reported that the influencer was struck when Jesus Preciado Dousten allegedly began to argue with another driver at a red light and fired a shot, which went through the passenger window of Hermosillo’s vehicle. Hermosillo was rushed to the hospital, where she later died.

Dousten was arrested on several charges, including second-degree murder in connection to Hermosillo’s death, and was reportedly held on a $1 million bond.

The Westchester County Police Department confirmed that a woman named Ariela Mejia-Polanco, whose stage name was Ariela La Langosta, was found dead behind the wheel of her car at 8 a.m. on August 17.

“The woman found deceased in her car on the Cross County Parkway on Sunday died as a result of gunshot wounds, the Westchester County Medical Examiner’s Office confirmed today,” a Facebook post read, noting that a preliminary investigation concluded she was “likely targeted for violence.” An investigation is currently ongoing.

Walker, known as Ali Kingston University online, died on August 11 after he was found in the Three Kings Pond in Mitcham, located outside London, according to The Daily Mail. Walker previously went viral for asking for access to one of Bonnie Blue’s events, before reportedly leaving.

The couple’s family announced their deaths in an August 11 Facebook post, which read, “With unimaginable heartache, the families of Matthew Peter Yeomans and Stacey Tourout would like to advise that we lost them both tragically succumbing to injuries in an offroad accident on Aug 7, 2025 in the beautiful mountains of British Columbia that they loved so much.”

The message continued, “Please keep us and them in your thoughts and prayers as we navigate this devastating end to an amazing Love Story. They are together forever as we knew they would always be.”

News of the beauty influencer’s death was shared by her husband via her official Instagram account on August 10. She was 36.

“Although Liz has quietly passed away, the beauty and love she left behind will always be with us,” he captioned the post, translated to English, while sharing a video compilation.

The fitness influencer died at age 37 on August 8. “Such a bright light has left this world too soon with the unexpected but peaceful passing of Hayley C. McNeff on August 8, 2025,” an obituary published by Boston.com read at the time.

The Suffolk County Police Department found a body on a boat at the Montauk Yacht Club just after midnight on August 5, which was later confirmed to be the fashion designer. Authorities told NBC News that a preliminary investigation and examination were inconclusive regarding her cause of death, but an autopsy “did not show evidence of violence.”

The influencer died on July 31 at age 20. “My brother, Chase Filandro, was a shining light who had an incredible zest for life,” Franki Ford wrote via Instagram on August 5. “He was loved beyond words by so many and opened his heart to everyone he encountered. Chase was an avid traveler and was moved by the beauty of National Parks. He always welcomed strangers with a smile and made friends along all the trails he traveled on.”

She continued, “To honor his life and remember his legacy forever, we welcome you to contribute towards a memorial for him to be located at or near one of his favorite parks. Once finalized, we’ll share the details so you can visit and enjoy what Chase loved doing most, knowing he is right alongside you. ❤️.”

The Rodeo Queen influencer Camila Trevisol died on July 23 at age 22 after a battle with a rare form of bone cancer. “We inform you that our princess has passed away this morning,” a caption, translated to English, read on Trevisol’s Instagram post at the time. “We appreciate everyone’s support in this fight.”

Extreme sports influencer Andreas Tonelli died on July 15 at age 48 while biking the Dolomites. Italy’s L’Unione Sarda reported that Tonelli died during a solo outing where he fell over 650 feet in the Vallelunga area of Val Gardena, Italy.

Fitness influencer Christina Bitner died at age 41 on July 14. “It’s with a heavy heart that I share the passing of my dear friend of over 27 years. Christina was called home to be with the Lord today,” friend Natalie Prescott wrote via Instagram at the time. “Her husband Brent asked me to share this heartbreaking news, knowing how many people loved her and how hard it is right now to find the words.”

Influencer Natália Cavanellas died on July 7 at age 40 after going into cardiorespiratory arrest during a cosmetic procedure, per CNN Brasil. In a letter obtained by the outlet, representatives for the doctor who performed the procedure on Cavanellas — Edgar Lopez — claimed that she "underwent an elective surgical procedure, performed in a suitable hospital setting, with all preoperative examinations completed in accordance with safety protocols and medical monitoring."

"Unfortunately, the patient developed a serious complication, compatible with pulmonary embolism, a rare event, but recognized in the medical literature as possible, even with all the preventive measures adopted,” the message read, translated from Portuguese to English. The letter added that the doctor has "over 20 years of experience" and "specialized training" in addition to a history of "always acting with ethics, responsibility and dedication."

Influencer Tanner Martin announced his own death in a June 25 prerecorded video. Martin, who battled stage IV colon cancer, was 30 years old. “Hey, it’s me, Tanner, if you’re watching this, I am dead,” he said at the time. “I had a heck of a life. I decided to make this video announcing my death because I saw someone did that, like, a year or so ago, and I think it’s a good opportunity to get all your thoughts out.”

Weeks before his death, Martin welcomed his first baby with wife Shay Wright.

YouTuber Mikalya Raines’ husband, Ethan Frankamp, shared on June 23 that Raines died by suicide “a couple days ago.” Raines, who ran the SaveAFox rescue organization, allegedly faced online bullying before her death.

“We have suffered a loss that is unimaginable,” Ethan wrote via Instagram at the time. “Mikayla was truly the most amazing and inspiring individual I have ever known, and not having her here makes everything feel empty. I feel broken. But I will continue her dream, and I hope to have your support going forward so that we can do good in her name.”

The Fontana Police Department told Us that fitness influencer Gloria Zamora was on a date when the pair were shot by her estranged husband on June 21. Multiple off-duty law enforcement officers in the area responded to the gunshot sound, including an off-duty San Bernardino County sheriff’s deputy. The department told Us at the time that an investigation was ongoing.

Hiking influencer Juliana Marins fell from a volcano in Indonesia on June 21. Authorities found her body after a three-day search on June 24. An autopsy showed that Marins died from internal bleeding caused by damage to organs and bone fractures. Reports claimed that Marins survived the initial fall but died less than 20 minutes after her bleeding began. A report from Agencia Brasil noted that Marins’ injuries "stemmed from blunt force trauma a few hours before the body was recovered.” The autopsy noted that injuries to her abdomen that affected her respiratory system were the most severe.

Book influencer Tais Bruna de Castro died at age 36 after reportedly being stabbed to death when she was approached by a man at a shopping center in Sao Paolo on June 2. People reported that CNN Brasil noted the suspect, Cláudio Elizeu, turned himself in and was arrested. He allegedly told authorities he attacked the influencer because she wasn’t interested in him romantically.

TikTok star Sana Yousaf died at age 17 after being shot inside her Pakistan home on June 2. CBS reported at the time that she was killed by a man who repeatedly tried to contact her through social media. “It was a case of repeated rejections. The boy was trying to reach out to her time and again,” police chief Syed Ali Nasir Rizvi said in a press conference at the time, per the outlet “It was a gruesome and cold-blooded murder.” The suspect, a 22-year-old man, was arrested on suspicion of murder.

Beauty influencer Guava Shuishui, known online as Guava Beauty, died on May 24. While she was known for eating cosmetic products in her videos, a friend shared that the medical team “clearly ruled out any possibility related to the so-called ‘food cosmetics’” when she first was admitted to the hospital.

TikTok star Anna Grace Pheland died at age 19 on May 24 after a battle with brain cancer. “Dear friends and family, it is with great sadness to announce that our beautiful daughter, Anna Grace Phelan, went home to be with her Lord and Savior Jesus Christ,” a statement shared via Phelan’s TikTok read. “So many of you have followed her journey through a difficult battle with cancer and bore witness to her powerful testimony of faith.”

The message continued, “Thank you for the countless thousands of prayers for healing and peace. May we all rejoice with the assurance that she is in Heaven now, and she has been healed. Let us also remember that the only path to the promised kingdom of Heaven is through salvation in Jesus Christ.”

Hiking influencer Hannah Moody was found dead on May 22, roughly 600 yards off a trail in Arizona. The Maricopa County Office of the Medical Examiner reported in July that Moody was found “deceased and decomposing” two days after she failed to return from a hike. Her death was ruled as environmental heat exposure, with the manner of death deemed accidental.

Valeria Márquez, 23-year-old woman with an "active presence and influence on social media," was inside a beauty salon in Jalisco, Mexico, when a man entered the store and shot her, authorities said in a May 13 statement per NBC Los Angeles. ABC7 Los Angeles reported that Marquez, who was livestreaming on TikTok at the time, was pronounced dead at the scene. Prosecutors later alleged that Márquez may have been killed by a hitman.

The Chandler, Arizona, Police Department confirmed to Us on May 18 that Trigg Kiser died at age 3 after he was pulled out of a backyard pool on May 12.

Emilie’s husband, Brady Kiser, told authorities that he was home alone watching Trigg and son Teddy — whom the couple welcomed in March — when he lost sight of his eldest son for three to five minutes in the backyard. Brady reportedly saw Trigg in the pool, jumped in to get his son and called 911.

Us confirmed in June that an investigation into Trigg’s death was closed. After reviewing evidence found during the investigation, authorities announced on July 15 that investigators recommended a “Class 4 felony charge of child abuse” against Brady. A statement released by Maricopa County Attorney’s Office on July 25 noted that there’s “no likelihood of conviction” against Brady.

Preston Ordone, the 2-year-old TikTok star known as “Okay Baby” online, died in a single-vehicle car crash on April 24. Us confirmed in May that the toddler died from “blunt force injuries due to a motor vehicle crash.” The St. Tammany Parish coroner’s office also noted that his death was categorized as accidental.

Influencer Lizzie Kieffer shared that daughter Lily Kieffer died on April 23, days after her 1st birthday. Lizzie explained that the family has come to learn” that Lily had a “large mass on her brain,” claiming that they “could have never known about as she never showed signs.”

Influencer Hannah Campbell revealed that her 10-month-old daughter, Elliana Rose, died on April 6 after suffering from epidermolysis bullosa.

“Our sweet girl Elliana Rose lost her battle last night,” Campbell shared via TikTok. “She passed peacefully last night, wrapped in love. I don’t know what to do with myself today. I’m heartbroken, and I’m angry. No child should have to endure what she did. EB stole her from us. Let’s fight for a cure so no other family has to feel this. Thank you for loving her with us.”

Nursing influencer Hailey Okula’s husband, Matthew Okula, shared on April 1 that Hailey died at age 33 shortly after giving birth to her first child. Matthew noted that Hailey died from an amniotic fluid embolism, but she got to share a brief moment with her son before her death.

“She was able to see him for a split second, and I’m always going to remember that,” Matthew told Fox 11 Los Angeles at the time. “It just came upon me so quickly and unexpectedly.”

Travel influencer Vanessa Konopka died on March 7 at age 28 after battling a serious illness. Her partner, Fernando, shared that Konopoka had been hospitalized in December 2024 and diagnosed with “severe liver damage and pneumonia, which have made her extremely weak.”

TikTok star Joshua Blackledge died at his North Carolina home on March 18 at the age of 16. His cause of death was ruled to be suicide, per June court documents exclusively obtained by Us. No drug paraphernalia was found at the scene, but a teddy bear, paper note and picture was uncovered.

Alysha Burney’s brother Charles Burney confirmed that the YouTube influencer died in her sleep on March 2 while on vacation in Mexico to celebrate her 25th birthday.

“She was not selfish with her knowledge and was a very open book about her journey. She will always be dearly loved, and her legacy will live on forever,” he told Kansas City’s Fox 4. “Alysha was very goal-oriented, creative and passionate about giving back. She graduated with a bachelor’s of science in digital media production and was working towards her graduate degree.”

He continued, “She does not do drugs. She was a self-loving and happy individual who cherished her life and was looking forward to the upcoming year’s plans. She was a very classy young woman. There’s a spread of misinformation online, stating different things based on speculation. These sources lack credibility and should not be believed. My sister did not engage in environments that would lead to such situations.”

Parenting Instagram influencer Lindsay Dewey shared on February 17 that her 22-month-old son, Reed Dewey, died after an unsecured mirror fell on top of him.

“Our precious, joyful, and utterly perfect baby boy did not receive his earthly miracle. We are beyond shattered,” she wrote via Instagram, in part, at the time. “But I can’t help but feel an overwhelming sense of gratitude for getting to be his mama for 22 months. All he knew was love. And all he gave was love. Truly. And those who are close to us, can attest to that.”

Two years after being diagnosed with colon cancer, TikTok star Bailey Hutchins died on February 7 at age 26.

“Last night our Bailey B passed on to Heaven. Although we selfishly wanted her here forever, we are at peace knowing that she no longer has to endure any pain or suffering," a post on her social media account read. "This past month+ has been an absolute devastating nightmare for Bailey as well as our families. Bailey fought so hard these past 2 years.”

The statement continued: “It’s been an incredible journey to watch and I am so honored to be your husband and caregiver. Her spirit is as radiant as the sun. Bailey is such a light, and we plan on continuing to let it shine on. Myself, and our families will share her platform to tell stories about great memories and knowledge passed on to us from B. She was and always will be such a spark to so many, her story will live on.”

TikTok fitness influencer Chris O’Donnell died on January 11 at age 31. E! News reported that his death was ruled as a suicide by the Maricopa County Medical Examiner's office.

“Chris, I’ll love you forever. You’ve been a light in my life since we met in 2016. I wish we would’ve moved to CA together in 2021 like we talked about,” friend Morgan Ballou wrote on the obituary page. “I wish we kept in touch more than just online every few weeks. I have so many wishes. In the end, I wish you peace. My heart is broken. All the love and thoughts in the world to your family and Blue💙🕊️.”